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The Internet has made it possible for crafters and artisans of all kinds to sell their wares to customers spanning the globe. Selling online allows you to reach a massive audience, and it is a great way to connect with other people who share your passion. There are countless websites where you can sell your products. A few of the best options include:
We can’t write about selling handmade jewelry online without mentioning Etsy. Etsy is one of the most popular websites for selling handcrafted goods, and it has helped countless hobbyists become full-fledged entrepreneurs. Just be advised that selling on Etsy is far from free. There is a $0.20 USD listing fee and if your item sells, there is also a 5 percent transaction fee plus a 3 percent + $0.25 payment processing fee. Despite the costs, though, selling on a massive marketplace like Etsy is a good way to gain significant exposure and make money. Etsy also has powerful tools to help crafters build their businesses.
When you use quality beads for jewelry-making and really want to show off your creations, Instagram is a great place to share your photographs. While Instagram isn’t technically an eCommerce platform, it’s the perfect location for putting your products in front of potential customers. Learn a bit about marketing on Instagram and you’ll have plenty of people in your inbox looking to purchase your products.
Facebook is another social media platform with a lot of potential for business owners. Create a page for your jewelry business and share photos and videos of your creations. Share other relevant and engaging content, too, to draw in potential buyers. You can also list your creations on the Facebook Marketplace and in local buy-sell-trade groups for your area. There are groups dedicated solely to buying and selling jewelry, too.
Selling in person is a great option, too. While it decreases your reach, it also eliminates the need to deal with shipping your products. Selling in person can be done exclusively or in conjunction with your online sales efforts. It’s entirely up to you! Some places where you can sell handmade jewelry in person include:
Before the Internet, craft shows were where most jewelry makers sold their creations. These events are a lot of fun to attend and they allow you to connect with your customers face-to-face. No matter how good you are at photographing your products, nothing beats showing off your quality beads for jewelry-making in person. Your customers will get to see your products up close and feel their quality for themselves. For these reasons, it is often easier to seal the deal in person than it is online.
Finding a business owner who is willing to sell your products in store is easier than you may think. The next time you visit a brick-and-mortar boutique in your area, pay close attention to the items they are selling. They may already have products handmade by crafters just like you! Pack up a few samples of your work and set up a time to talk to the owner or manager. Many are willing to sell high-quality handmade jewelry in exchange for a percentage of the profit or a small fee. Keep in mind that you will likely have more luck getting your products on the shelves of small, locally owned boutiques than big-name megastores.
Last but not least, if your area has a community market, it could be a good place to sell your products. Many areas have community markets during the summer where locals gather to sell fresh produce, home-baked goods and a wide variety of products made by crafters and artisans. Set up a table for your jewelry and enjoy spending the day with your neighbors and friends. You’ll get to show off your work in person and you will likely make sales to people who are interested in shopping local.